STI Testing Community Toolkit
Normalizing Sexual Health Conversations & STI Testing in Western Massachusetts.
The STI Testing Community Ambassador initiative is a campaign designed to normalize STI testing by incorporating community voices and providing accessible educational resources.
The campaign amplifies Tapestry Health’s messaging around accessible, inclusive healthcare while specifically promoting sexual and reproductive health services, including STI testing, abortion care, gender-affirming care, and general reproductive health services.
This toolkit combines influencer partnerships with public education to reduce stigma and increase testing rates in Western Massachusetts.
Core Message: Know Your Status. Get Tested Today!
Campaign Goals:
- Normalize STI testing as routine healthcare
- Increase testing rates in Western Massachusetts
- Reduce stigma through community voices
- Promote Tapestry's inclusive sexual health services
For questions or support: [email protected] or call (413) 586-2016
Ready To Share Social Content
Download the graphics and copy the captions, or customize them with your personal touch!
Remember to tag @TapestryWMass and you can use hashtags: #KnowYourStatus #SexualHealthMatters #STITestingIsHealthcare
Suggested Captions
Safer sex is community care! 
Getting tested protects: You, your partners, and your community!
Tag someone you care about and start normalizing these conversations!
@TapestryWMass: Where sexual health conversations can happen without judgment. 
#TapestryHealth #STITestingIsHealthcare #SexualWellness
Safer sex is community care!
Getting tested protects: You, your partners, and your community!
Tag someone you care about and start normalizing these conversations!
@TapestryWMass: Where sexual health conversations can happen without judgment.
#TapestryHealth #STITestingIsHealthcare #SexualWellness
Safer sex is community care!
Getting tested protects: You, your partners, and your community!
Tag someone you care about and start normalizing these conversations!
@TapestryWMass: Where sexual health conversations can happen without judgment.
#TapestryHealth #STITestingIsHealthcare #SexualWellness
How To Use This Toolkit
This toolkit helps community members, organizations, and advocates promote STI testing and sexual health education throughout Western Massachusetts.
Whether you’re a health influencer, student leader, community organization, or individual supporter, you can make a difference by sharing these materials and encouraging conversations about testing.
How To Share TapestryU Materials
- Download and share social graphics and materials
- Post content using our templates and messaging guidelines
- Start conversations with friends, family, and followers about sexual health
- Tag @TapestryWMass and use campaign hashtags
- Encourage testing by sharing Tapestry's accessible services
- Follow @TapestryWMass for ongoing sexual health education